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PR Series by Absen Wins Best of Show Awards at ISE 2023 for AV Technology


Absen, a leading manufacturer of LED display solutions, is proud to announce that its Pixel Reality Series (PR Series) has won the Best of Show Awards at Integrated Systems Europe (ISE) 2023 for AV Technology. The award-winning PR Series is Absen’s latest flagship product, designed for virtual production LED wall solutions and high-end rental and staging markets. Virtual production has become widely used in the film and entertainment industry, with the PR Series by Absen now the go-to solution for industry professionals.


LED displays like the PR Series are used as backdrops or ceilings in virtual production. They can accurately display complex backgrounds and enhance the realism of the environment, which is crucial in creating a convincing virtual world. 

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So, what makes the PR Series a stand-out option in this field?

First and foremost, it boasts industry leading in-camera visual effects (ICVFX). A vital element of virtual production, ICVFX allows filmmakers to capture and see virtual assets as if they were actually real. The PR Series boasts high-quality image performance, high refresh rate, and low latency, making it the perfect tool for creating immersive virtual environments. It also has excellent color performance, high contrast ratio, and a wide viewing angle, which can accurately reproduce the virtual world in real-time. A modular design allows for flexible customization and scaling, making it suitable for various applications such as broadcast, film, and gaming.

Panel design is also key to the PR Series’ success. From a visual perspective, the high pixel density and resolution ensures that images and videos are clear and vivid even at close viewing distances. In addition, the high brightness and contrast ratio means displays are visible even in bright ambient lighting conditions, making them more engaging and memorable for audiences.


On a practical level, the panels are designed for quick and easy installation and maintenance, with fast locks, modular design, and front and rear serviceability. The flexible configuration options, including different panel sizes and shapes, and the ability to create both curved and flat displays, allow customers to create custom displays that fit their specific needs and requirements. They’re also super durable and reliable, built with high-quality materials and advanced technologies that can withstand harsh environments and impact and vibration.

"We are thrilled that the PR Series was honored with such a prestigious award,” said Brian Macauto, Industry Development Director at Absen. "We aimed to combine superior image performance with practical benefits that save our customers time and money. We believe our product represents a valuable investment for anyone looking for reliable and versatile LED display solutions."

Absen's PR Series is an innovative product that caters to the growing demand for virtual production and high-end rental and staging markets. Image quality, flexibility, and a series of practical benefits combine to make a new benchmark for this product type. Absen is committed to providing the best LED display solutions for customers in various industries and looks forward to seeing its PR Series used in more virtual production applications.