With the Exchange TRX, modern retail and commercial spaces are reimagined in Malaysia. Nestled in the bustling heart of Kuala Lumpur, this landmark development is envisioned as a vibrant hub for commerce, lifestyle, and entertainment. State-of-the-art LED display installations by Absen, a world-class manufacturer and service provider of LED displays, are accelerating this transformation.

The Exchange TRX project is an immense undertaking set to revolutionize Kuala Lumpur’s skyline with its innovative design and vast amenities. Central to this project is Absen’s crucial contribution, showcasing its significant impact and scale. Among the standout LED installations is an impressive, curved LED screen featuring a 3mm pixel pitch with a towering height of 16 meters. Additionally, the entrance is graced with digital signage using the AW3.9 model, creating an inviting atmosphere. Throughout the mall, Absen KL3 model exit information screens ensure clear and effective communication for visitors. The most notable feature is a double-sided rotating screen with a 3mm pixel pitch, capable of a full 360-degree rotation, delivering captivating visuals. These installations highlight Absen’s expertise in advanced display solutions, enhancing both the aesthetic appeal and functionality of commercial spaces.

The TRX mall project faced numerous challenges, including designing bespoke LED screens with unique shapes and advanced technology, constructing Malaysia’s largest indoor curved screen across three floors, and engineering a pioneering rotating double-sided display, all while overcoming structural constraints, multi-faceted redesigns, and ensuring safety and functionality through innovative solutions.

The curved screen, extending across three floors with both curved and flat sections, required innovative engineering to address its construction difficulties due to structural requirements and design intricacies. Due to evolving concepts and personnel changes, extensive revisions to the design of the curved screen over three years were necessary to finalize it. Equally challenging was the rotating display, which, despite achieving a 360-degree rotation, included a slight rollback for safety and maintenance purposes.

The strategic selection of Absen for this ambitious undertaking stemmed from their reputation for robust, innovative LED display solutions and unwavering commitment to customer satisfaction. Renowned for their high-quality products and technological advancements, Absen’s offerings perfectly aligned with the TRX project’s requirements. Their corporate values, emphasizing honesty, gratitude, and responsibility, resonated deeply with the client. Absen’s partnership was pivotal in overcoming technical challenges and delivering on the project’s ambitious vision, ensuring the screens and the overall installation met the highest standards of performance and reliability.

In conclusion, The Exchange TRX project illustrates the transformative potential of advanced LED display technology in modern retail spaces. Absen’s innovative solutions and steadfast commitment to quality have been instrumental in the project’s success, setting new expectations and benchmarks for commercial displays in Malaysia. It is not only Absen’s technical capabilities that are on display here, but also the company’s dedication to creating visually stunning and engaging environments that captivate and delight their visitors.

TRX Mall has rapidly emerged as one of Malaysia’s most popular malls, drawing throngs of visitors and social media influencers. The dazzling LED displays have significantly enhanced the mall’s visual appeal, making it a must-visit destination. The success of these installations has boosted Absen’s reputation in Malaysia’s commercial display market, increasing brand visibility and showcasing their ability to deliver large-scale, complex display solutions. The public’s enthusiastic reception of the installations has added a dynamic and modern touch to the mall, possibly paving the way for similar projects throughout the region in the future.